Dear fellow Business Owner,

Are you tired and frustrated of watching your employees leave every day ON TIME, while you burn the midnight oil almost EVERY NIGHT?  Do you wish there were some way to free up YOUR PRODUCTIVE HOURS during the day to focus on building your business?  Do you feel burned out because you have to handle the customer problems and the employee issues and still be the "spark plug" of enthusiasm in your business?

If you want to improve your business profits, replace workplace negativity with enthusiasm and begin enjoying the personal benefits of owning a business (instead of having your business own you), then this might be the most important letter you'll ever read.

Here's why:

In about forty-two hours, a little more than one work week, we can give you the kind of employees and associates that take the initiative to handle problems and create solutions.  Employees that will free up your time and energy to work ON your business instead of IN your business, and rekindle the kind of positive energy and enthusiasm that makes coming to work fun again.  The kind of employees that'll strike fear into the heart of your competition.

Now, I know you're probably skeptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:

Three Reasons To Believe What I Say

Reason one: For nearly 100 years, we've stayed in business because our unique,  one-of-a-kind method is proven, again and again, to develop amazing self-confidence, enthusiasm, initiative, leadership skills and communication skills.  

So, managers typically MORE THAN DOUBLE THEIR EFFECTIVENESS at concentrating on and getting the most important tasks done with and through their people.

Sales people multiply their sales by 2X or 3X -- or even more! 

Business owners report their stress levels plummet even as their business skyrockets!

Reason two: We are accredited for college credit and continuing education credit. 

We are one of a handful of companies certified in accordance with ISO-9001. 

We use the most up-to-date processes to constantly monitor and systematically upgrade our materials, delivery methods and results, so you get the very best, most effective training -- training that builds lasting skills and has long-term impact on your business.

Reason three: Our graduates tell us that we meet or exceed THEIR expectations more than 96% of the time!  

We survey EVERY graduate, have the surveys tabulated independently, and those surveys report that more than 96% of the time, we meet or exceed our participants expectations.  Our nearest competitor doesn't even reach 65%!

Here are just a few of the benefits you receive

Now, you're probably wondering how and why we can do all those things.

Let's let Dale Carnegie explain how he created the world's MOST POWERFUL ACTION COURSE:

“I started teaching [in 1912] in YMCA night schools, where I HAD to show concrete results and show them QUICKLY. What a challenge that was! These adults didn’t come to my classes because they wanted college credits or social prestige. The came for one reason only: THEY WANTED TO SOLVE THEIR PROBLEMS."

"They wanted to be able to stand up on their feet and say a few words at a business meeting without fainting from fright. Salesmen wanted to be able to call on a tough customer without having to walk around the block three times to get up the courage."

“…since I was being paid, not a salary, but a percentage of the profits, I had to be PRACTICAL if I wanted to eat.”

“I felt at the time that I was teaching under a handicap, but I realize now that I was getting priceless training. I HAD to motivate my students. I HAD to help them solve their problems. I HAD to make each session so inspiring that they wanted to continue coming.”

“It was exciting work. I loved it. I WAS ASTOUNDED at how quickly these businessmen developed self-confidence, and how quickly many of them secured PROMOTIONS and INCREASED PAY. The classes were succeeding far beyond my most optimistic hopes.”

“Science,” said the French philosopher Valéry, “is a collection of successful recipes.” That is what Dale Carnegie training is: a collection of successful and time-tested recipes to help us communicate with more power, become better leaders and managers (and husbands, wives, and friends), and to rid our lives of worry.

Let me warn you: You won’t find anything new in a Dale Carnegie course, but you will find much that is not generally applied. In fact, most of us don’t need to be told anything new. We already know enough to lead perfect lives. Our trouble is not ignorance but inaction. The purpose of a Dale Carnegie course “is to restate, illustrate, streamline, air-condition, or glorify a lot of ancient and basic truths – and kick you in the shins and make you do something about applying them.”

Don't take my word for it.
Listen to what our customers say.

	Within one year I was the number 2 salesperson out of over 3200 sales people worldwide for my company! Eden Wilsher Salesperson Texas

	I recommend Dale Carnegie to all my agents. The results are amazing. Step by step my agents ramped up their sales and relationship skills until they're almost unstoppable. Tim Hutto Sales Manager Texas

	As an on-site construction supervisor, I have to deal with contractors and subcontractors, engineers and architects. Dale Carnegie improved my productivity by more than 40%. Terry Moore Construction Supervisor Texas

	My Dale Carnegie certificate hangs on my wall right next to my Masters in Accounting. That's the kind of value I place on the SKILLS I and my people gained through Dale Carnegie. Richard Ellis Business Owner Texas

	I DOUBLED call center PRODUCTION in TWO MONTHS using Dale Carnegie's principles. Jeff Cockrell Sales Manager New Mexico (Yes, this one is me.)

Warning: Do NOT training 
unless it meets the following 6 criteria:

There is a lot of confusion surrounding our field. I want to give you 6 criteria or elements you absolutely, positively must have in any solution you obtain:

1: It MUST help achieve YOUR goals and objectives.

Let’s cut to the chase.  The purpose of any business is – TO MAKE MONEY! 

That may sound "politically incorrect," but no matter what product or service your business provides, if it isn't profitable, eventually, your business will fail.  (Even a "non-profit" business must make money.)

According to Robert Kiyosaki (author of Rich Dad, Poor Dad and The Cash Flow Quadrant), A WELL-RUN BUSINESS ALSO CREATES TIME for the owner.

How you use the extra time or money is up to you.  Whether you decide to grow your business; spend more time with your family; give to charity; pursue a hobby or lifelong dream, time and money give us options.  

Skilled people create more TIME and MONEY in a business.  

People who effectively communicate with others; who can lead, manage, and motivate others.  People with enthusiasm and initiative, who deal with problems when they’re small; who build and maintain strong relationships with customers; who commend outstanding performance and correct errors without killing their enthusiasm.

For almost 100 years, Dale Carnegie Training has laid a rock-solid foundation of self-confidence in over 7 million people.  By perfecting leadership and communications skills in people they've tackled greater challenges and assumed additional responsibilities.

By investing in Dale Carnegie Training, tens of thousands of business owners have seen their success skyrocket -- for their business, for their people, and for themselves.

2: It MUST be AFFORDABLE.

To determine whether it's really affordable, it's important to understand what the real expense is.

Are there travel expenses, hotels and meals, mileage to consider?  How about lost productivity?  Or wages or salary when they’re in training?  How much time is spent catching up on work that appeared while they were out?

For instance, as a sales manager for a large telecommunications company, I went to a week-long training program at the corporate headquarters. Here’s an estimate of what one week’s worth of training really cost them:

Air Fare:                            $400.00
Hotel:                                $500.00
Meals/Expenses:               $250.00
Rental Car:                        $250.00
Salary:                            $1,500.00
Training:                         $2,000.00
Catching up:                   $1,500.00     (2 weeks at 50% effectiveness while catching                                                                   up on the work that continued to piled up                                                                      while I was gone.)

_______________________
Total:                         $6,400.00

(No wonder our phone bills cost so much.)

Since Dale Carnegie Training® is conducted locally, typically outside of normal working hours, there are no hidden costs. Not only do you know exactly how much it is really costing your company, your training investment goes a lot further.

3: It MUST be cost-EFFECTIVE.

Possibly more important than how much a particular training program costs is: does this training program MORE THAN PAY FOR ITSELF?  And, how soon will it pay for itself? And, for how long will we continue to reap benefits from this investment?

Buying training based solely on cost is like buying meat “by the pound” at a deli.

The cheapest stuff is usually baloney. ('Nuff said.)

Head cheese, usually a little more expensive, is made up of bits and pieces of lots of other stuff and jammed together. Sometimes, training is just rehashed ideas from others.

In training, you can tell a turkey. And, while it may be good information, the delivery is off and your people don’t get the full benefit – so neither does your business. 

A ham can be extremely entertaining, but keeps the spotlight so focused on himself that there is little growth in your people (or your business).

Top of the list, usually roast beef. Not fancy, but solid, nutritious, and stays with you -- like Dale Carnegie Training®. Common sense principles, not commonly applied. 

Using our powerful and proprietary 4-step training process, we inspire students to practice these principles from the very start. So, participants build human relations, communications, and attitude skills and habits with incredible speed. So fast, in fact, your business usually sees bottom-line results BEFORE the training is over. 

And since we’re developing habits, you and your business see improved performance and profits for years to come, so Dale Carnegie Training® pays for itself again and again and again.

4: It MUST be PRACTICAL.

Can we use it RIGHT NOW?

Each year, tens of thousands of hours are spent listening to renowned authors and speakers spew forth information from the hundreds of books written on leadership, communication, working with difficult people, dealing with worry, managing your time or priorities, and on and on. 

And, while much of it sounds good, and a lot of it IS good, putting it directly into practice is near impossible for most people.

When Dale Carnegie first started teaching, the students in his classes came for one reason -- THEY WANTED HELP IN SOLVING THEIR PROBLEMS. And, since they were paying for one session at a time, EVERYTHING Dale Carnegie taught HAD TO BE PRACTICAL.   His students DEMANDED practical suggestions they could use as soon as they walked out the door.

Today, every session of a Dale Carnegie program is still devoted to helping you master these practical, common-sense principles because they work like MAGIC.

5: There MUST be “BUY-IN” from participants.

People don’t resist change; they resist BEING changed. 

When the boss “asks” an employee to go to some training, no matter how nicely, it’s still the boss. 99 times out of 100, the “request” comes across as an order. 

To get maximum value from training, there has to be buy-in from the people in it – from start to finish. If “selling” people on training is your responsibility, your people won’t get the most benefit from it, so neither does the business.

With Dale Carnegie Training, we help you identify the “impact players” in your organization – the ones whose improvement can have the greatest positive effect on your bottom line. 

Then, we assume the responsibility to contact them and help them develop the right attitude -- or tell you if it's not a good investment. This way, they get maximum benefit from Dale Carnegie Training, and so does your business. And you are out of the “hot seat.”

6: It MUST be long-lasting.

If all training does is give people an “attitude injection,” then nothing changes and the dollars invested in training aren’t an investment – they’re an expense.

Many businesspeople are soured on "training" because it didn't last. You know what I mean. Almost everyone’s been to an all-day (or all-week) training session, come out all pumped up thinking, "Watch out world, here I come."

Next morning, some of the "glow" has worn off. But still excited, we head off to tackle the day with our new-found attitude. Then, about 8:15 am, the first crisis of the day punches us in the face. The rest of the day is spent running from one crisis to the next, trying to handle all that happened yesterday during our “attitude injection.”

After only a little bit of time, a few hours or a few days, we feel our newly pumped up attitude slipping away. Like a little kid at the circus who forgets to hold on to the balloon her parents bought for her. A moment's distraction, and her balloon is lost -- drifting away, getting smaller and smaller against the sky.

That's why parents tie the balloon string to their children’s wrists.

When our attitude’s all pumped up and not tied to anything, it’s the same as the kid who loses the balloon. We feel it slipping away and there's nothing we can do. Just like the circus balloon, there's no way to get it back.

In Dale Carnegie, attitudes improve because SKILLS IMPROVE AND RESULTS IMPROVE. It's like tying the string around our wrist. Now our attitude is something WE control. In Dale Carnegie, attitudes DO change, and THE CHANGE IS LONG-LASTING because it’s tied to skills. 

And, the more people who attend from your company, the greater and more long-lasting the change in your company.

You get at least 10 times your money's worth!

FORTUNE 500 companies have full-time training and development departments. Some companies spend TENS OF MILLIONS OF DOLLARS on leadership and interpersonal skill development. (And they STILL recommend Dale Carnegie Training® for many of their people.)

For instance, remember when US Post Office employees were known for going "postal"? To overcome the stress-induced hostility in its own ranks, the USPS turned to Dale Carnegie Training. After a careful assessing the internal pressures on postal service employees, Dale Carnegie Training® created and conducted specialized in-house training to develop skills in coping well with stress.  It was so effective, most young people today have no idea where the term "postal" came from.  (Which is a good thing.)  

But, what if you own or manage just a small to medium-sized business and don't have the same stress as the USPS or you don’t have tens of millions of dollars to fork over for training?

Here are some other options:

You can join a Toastmasters club.  Toastmasters is an excellent organization.  Unfortunately, it typically takes a lot of time in Toastmasters to realize the same gains that result from a few sessions of a Dale Carnegie Course.  Toastmasters is "self-coached," while every Dale Carnegie course has a highly qualified instructor specially trained to coach participants to higher levels of performance, no matter what level they begin the program at.  So, growth is rapid and continuous for every participant.

You can spend $3,000.00 (or more!) on a college course on public speaking or communications. At the end of the semester, about four to five months later, you’ll have been assigned a lot more homework. And, you still won't feel as confident in front of groups, and won’t have gained ANY of the leadership skills you build in just a few weeks of Dale Carnegie Training®. (Did I mention it probably won’t be as much fun, either?)

Or you could sign up for personal leadership and business coaching. You can spend $7,000.00 to $15,000 per year(or more!), and at the end of the year, still be every bit as uncomfortable speaking in front of your employees and peers as you are today. Besides, are you ready to spend that much on each of your employees, too?

Or, you could invest in Dale Carnegie Training® for your key people, and get results like these:


One client estimates he PERSONALLY GAINS AT LEAST $50,000.000 DOLLARS OF PRODUCTIVE TIME EACH YEAR.

Dale Carnegie Training® for him and his key employees liberated at least 10 hours each week. Now, his people handle most employee and customer problems before they reach him. (Oh, by the way, he used the extra productive time to DOUBLE the size of HIS BUSINESS in the last year.)

Or the warehouse supervisor who SAVED his company between $30,000 and $60,000 DOLLARS. 

How? Skills developed and honed in Dale Carnegie enabled him to persuade key front-line personnel to embrace a major operational change in the warehouse. Now, the company wants more people to go through Dale Carnegie Training®.

How about the salesman who doubled his territory’s production in two years – in a mature market! The salesman gained more confidence and additional skills to dig deeper into his customers’ needs. As a result, he STOPPED LEAVING MONEY ON THE TABLE!

In summary, here's what you get:

-- Up to 42 hours of fun, highly-interactive, instruction that translates directly into skills you can use IMMEDIATELY!

-- A unique opportunity to learn from successful entrepreneurs, business owners, and individuals and hear their expert insights into overcoming many of today’s business challenges.

-- ISO-9001 certified training accepted for university or continuing education credit by the American Council on Education (ACE) and the Accrediting Council for Continuing Education and Training (ACCET) respectively.

-- An incredible network of successful businesspeople who will continue to provide insight and support, should you desire it.

-- A hardbound edition of the all-time best-selling, classic text – How to Win Friends and Influence People.

-- A hardbound edition of the best-selling, classic text – How to Stop Worrying and Start Living

-- A hardbound edition of the classic text – The Quick and Easy Way to Public Speaking

-- A one-of-a-kind participant guide – a working manual to document ah-HAH insights and inspirations throughout the program (a tremendous reference for years to come)

-- Three condensed booklets: (1) Remembering Names (2) The Little Known Secret to Success and (3) Speaking Effectively. (Dale Carnegie said that if the wisdom in just one of these booklets had been available to him when he was starting out, he’d have gladly walked 500 miles to get it.)

-- A pocket-sized copy of Dale Carnegie’s Golden Book containing the Human Relations and Leadership principles and the principles on overcoming Stress and Worry

The one MAJOR competitive advantage you have, and the ONLY ADVANTAGE YOUR COMPETITION CAN’T COPY, is your PEOPLE; improving their PERFORMANCE is the surest way to increase long-term PROFITS.

To find out if Dale Carnegie can help skyrocket your business success now, simply send an e-mail to Jeff@texasdalecarnegie.com or call (512) 587-4545 and ask for Jeff. We’ll have a cup of coffee, discuss your business, and find out how Dale Carnegie can absolutely accelerate your business to even greater success. And, if we can’t help, not only will we not even ask for your business, I’ll even buy your coffee. Fair enough?

Act immediately and receive the following bonuses

Since I know it's 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you'll also receive the following:

Free bonus 1:

A complimentary subscription to our email newsletter packed with powerful ideas you can use to explode the results in your business.

Free bonus 2:

A NO CHARGE Business Improvement Discussion (BID). You get consultant-level insight and information into ways to turbo-charge your business profitability. Consultants charge as much as $2,995.00, or more, for this kind of information. Conducted on-site, we compile and review the information with you. You decide what to do with it. Many clients tell us their BID and the recommendations from it have been worth TENS OF THOUSANDS of DOLLARS.

You can't lose with our 100%,
ironclad, money back guarantee

By the way, these bonuses are yours to keep even in the unlikely event you decide to take advantage of our ironclad money back guarantee:

If you aren’t absolutely thrilled with the results you get, just contact us within 12 months and we’ll refund 100% of your enrollment fee. No questions asked.

The BEST part of this? You don’t have to decide until AFTER your Business Improvement Discussion (BID). After we prepare and deliver the results of your BID to you, you decide the next course of action. No obligation.

Why are we doing this?

We’re confident that once you see how we operate; the interaction with your people, the information you gain from your organization, the insights based upon nearly a century of experience, with hundreds of different businesses, in all parts of the globe, you’ll wonder why we weren’t working together before.

Here's how to order right now!

To schedule your NO CHARGE Business Improvement Discussion (B.I.D.),
just click the button below and tell us 
your name, email address, and phone number.

Someone will contact you soon.

Order Now!

To accelerating your success,

Jeff Cockrell
Area Representative
Dale Carnegie Training® 
(512) 587-4545 (m)
(512) 532-7946 (f)
Jeff@texasdalecarnegie.com

P.S. Call or email right away to schedule your B.I.D. and gain amazing insights into your organization and ways you can explode its profitability.

P.P.S.You risk nothing, except a cup of coffee. After we visit, if Dale Carnegie Training® is not for you or your organization, we’ll tell you!

P.P.P.S. If you are looking for a proven way to develop leadership within your organization, a way to turbo-charge the productivity of your people, then call or email Jeff at (512) 587-4545 or Jeff@texasdalecarnegie.com right away. Every day you delay is money down the drain.

P.P.P.P.S. To free up the time you deserve, to spend more time on what matters most to you, don’t delay. Contact us today.  The only thing you have to lose is your frustration.

© 2007 by Jeff Cockrell - All Rights Reserved